Promotional campaign is running across all core convenience categories
Spar Scotland has launched its multi-channel Big Deals of Summer campaign to attract shoppers and deliver value throughout the summer months.
Launching in all Spar stores in Scotland and running during June, July and August, the campaign features a range of headline summer deals across all core convenience categories. A wider variety of promotions will rotate across the three months to continue the momentum.
The creative is described as proudly Scottish, leaning into the nation’s shared summer humour with the message that “no matter the weather, Spar is here to bring the fun and great value deals.”
As part of the campaign, stores across the country will receive a comprehensive POS kit to create maximum in-store impact. That will be supported by a marketing plan that includes branded vehicle livery, hyper-local digital activity, including Facebook posts and email marketing, Spotify audio ads, and paid content on Spar Scotland’s social channels.
There will also be a new influencer campaign, consumer PR activity and commercial radio adverts.
To further engage local communities, some SPAR stores will host in-store parties, staff activities, and other interactive events to create a feel-good summer atmosphere for customers.
Paula Middleton, head of marketing at CJ Lang & Son / Spar Scotland, said: “We are delighted to launch Big Deals of Summer. The campaign is all about giving our shoppers outstanding value during the summer holiday season and supports one of Spar Scotland’s key strategic pillars – delivering value on your doorstep.
“Launching this footfall-driving marketing initiative is crucial. It helps our stores attract more shoppers, boosting sales and ensuring they make the most of the summer season.
“Working with major UK brands as well as local Scottish suppliers, we have built engaging in-store and digital offers designed to increase shopper frequency and grow average transaction value.”
