Top local and international players to discuss rapid market evolution at India’s premier business event in Mumbai
Industry leaders from across India and the rest of the world are set to speak at Fresh Produce India, which makes its much-anticipated return to Mumbai on 16-17 April 2026,
Organised by Fruitnet with official partner Asia Fruit Logistica, Fresh Produce India combines a non-stop business networking expo with a packed programme of talks, presentations and tastings.
The event takes place at the Trident Hotel, Nariman Point – one of South Mumbai’s most elegant hotel spaces – on 16 April, followed by a day of curated tours exploring wholesale and retail on 17 April.
Fresh Produce India’s high-energy content programme kicks off with a look at the changing consumer in India – and the new trends driving fresh fruit demand. India’s fresh produce landscape is evolving rapidly as consumers become more health-conscious, connected and experimental. An expert panel featuring Mansi Ahuja of Ampro Marketing, Westfalia Fruit India GM Ajay TG, and nutritionist Naaznin Husein of Shamrock Nutrascience unpacks the latest consumer trends – and pinpoints the key opportunities for fresh produce marketers.
The programme then turns to how to build a fresh produce brand in India, and the keys to developing emerging categories with consumers. ClemenGold’s Adéle Ackermann shares a case study on the marketer’s consumer campaign for its Sweet C mandarin brand, ‘Blue is the new orange’. The blueberry category is beginning to take off in India, driven by local production projects and growing interest from retailers and consumers alike. Jitender Lohani of DJ Exports discusses the company’s partnership with global berry marketer Fruitist to grow blueberries in India, and the route to developing the consumer offering.
South India comes into the spotlight after the networking lunch with a deep dive on the dynamic region and its market potential for fresh produce suppliers. Gopi Shankar of Australian state government agency Global Victoria sets the scene with a snapshot of southern India before an expert panel including IG International’s Tarun Arora and Ravinder Singh of retailer Simpli Namdhari’s discusses the evolving consumer landscape, retail moves and the keys to extending the reach of imported fruits.
Food safety is also in focus at Fresh Produce India, with a look at India’s changing regulatory landscape and compliance with domestic and international standards. Chinmayee Deulgaonkar, MD of Control Union India, leads the in-depth discussion, which features expert insights from Pritee Chaudhary, western regional director of the Food Safety and Standards Authority of India, Sarthak Jain, fresh produce director of quick commerce giant, Blinkit, and CEO of Kay Bee Exports, Kaushal Khakhar.
Fresh Produce India Awards
Fresh Produce India also hosts the Fresh Produce India Awards, presented by Fruitnet Media International to recognise outstanding achievement in India’s fresh fruit and vegetable business. The awards are given in three categories: India Business, India Marketing Campaign, and India Impact.
KPN Farm Fresh (India Business), the World Avocado Organisation (Marketing Campaign) and Sahyadri Farms (India Impact) took home the inaugural awards in 2025. Who will win in 2026? The winners are announced before the networking lunch on 16 April.
Non-stop networking, experiential tours
Fresh Produce India’s content programme takes place in the same space as the bustling business networking expo. The mix of lively sessions in a shared conference and expo area enables delegates to connect with customers, buyers and service providers and tap into a wealth of established expertise and new talent.
Delegates can enjoy a welcome breakfast curated by Avocados Australia, a networking lunch hosted by Westfalia and wind down at the evening cocktail hosted by Fruit South Africa.
Day Two of Fresh Produce India (17 April) offers a programme of organised tours for delegates. The first stop is Mumbai’s bustling Vashi wholesale market. The tour also includes hosted visits to a selection of Mumbai’s leading modern food retail stores. Stops include Food Square, a gourmet grocery store and experiential food destination where Bollywood celebrities shop for premium imported produce, and Star Bazaar, a large-scale hypermarket format offering a wide range of fresh produce.
To view the latest agenda and to register, visit the Fresh Produce India website.
