Supermarket pledges to hold prices on over 1,000 products into the new year
Tesco is freezing the price of more than a thousand everyday products until 2023 as part of a major new price-lock commitment.
The initiative is part of Tesco’s Low Everyday Prices campaign and covers a wide range of grocery and other products and brands that are bought week-in, week-out.
The supermarket said it is extending the price lock into the new year to help customers’ money go further over the festive period, adding that it dovetails with its Aldi Price Match, Exclusively at Tesco and Clubcard Prices deals. In total this covers more than 8,000 products, it pointed out.
In addition, Tesco announced that its Clubcard Christmas Savers Scheme will offer customers a bonus voucher of up to £12 when they save their Clubcard Vouchers towards their big Christmas shop.
Chief executive Jason Tarry said: “We know times are tough for many customers right now, particularly as we head into the winter months. We hope this extended price-lock commitment gives our customers the certainty of knowing that over a thousand household favourites will stay at the same great price for months to come – helping them budget when they need it most.”
Separately, Tesco announced this week that in-store colleagues would receive their second hourly pay increase this year, and a doubling of the colleague discount to support them this Christmas.
From 13 November 2022, the basic hourly rate of pay in Tesco stores will increase by a further 20p to £10.30, or £10.98 in London. The Colleague Clubcard discount is rising to 20% during the key Christmas shopping period from 13-19 December.