Total commitment

Since making the fresh produce world sit up and take notice at the beginning of this year, Total Produce, created by the demerger of Fyffes’ general produce business and bolstered to superpower status in this industry at least by the acquisition of Redbridge Holdings, has gone about its business relatively quietly. For the first time, the company’s managing director, Seamus Mulvenna, and chairman Denis Punter lift the lid on the last eight and a half months and the process that led to the venture becoming a reality.