Growers want to find a new market for premium, larger-sized apples
British Apples & Pears (BAPL) has approved seed-funding investment for an inward trade mission from Vietnam.
The trade visit by representatives from Vietnam is a key step in opening what would be a new market for British-grown apples, according to the trade body. BAPL has been running a dedicated export grower group to explore potential markets for premium, larger-size British apples for the past few years.
The development follows a comprehensive export assessment carried out by the Department for Business and Trade (DBT), which identified Vietnam as offering the highest export potential for British apples.
The DBT’s evaluation was provided at no cost to BAPL, which said it reinforces the organisation’s efforts to find valuable outlets for apples that exceed UK supermarket size specifications.
“Larger apples are not always suitable for domestic specifications, but are ideal for international consumers,” said Ali Capper, executive chair of BAPL. “The export market we’re interested in is for premium, highly coloured, larger apples. It’s not just the size, but also the flavour, quality and environmental credentials of British-grown apples that give them strong overseas appeal.”
BAPL pointed out that British apples are grown under some of the highest environmental and food safety standards in the world. A unique maritime climate allows apples to ripen more slowly, developing a unique and complex flavour profile, while a low water footprint due to the UK’s mild maritime climate and ideal growing conditions support sustainable farming.
Widespread adherence to Red Tractor and the LEAF Marque standard demonstrate environmentally responsible and sustainable production practices, it added.
Capper stressed that opening new export markets would not impact the availability of apples for UK consumers, as domestic shoppers tend to prefer smaller apples. The export initiative is aimed at finding a profitable home for premium apples that fall outside the UK’s typical size specifications, thereby improving the overall return on crop for British growers.
“This is about ensuring every apple grown finds its best market,” Capper added. “By expanding internationally, we’re strengthening the entire industry and supporting the long-term future of British orchards.”
