People living in the East of England are most likely to buy flowers on Valentine's Day according to figures released by Lingarden, a leading supplier of cut flowers to UK supermarkets.

Last year sales of flowers during February in the East of England were 88 per cent higher than in January, while in Scotland the number of people buying flowers actually fell by almost 12 per cent.

The second most romantic region is Lancashire, followed by the South, while the national average increase was 24 per cent.

Scotland's lowly position in the flower buying tables is a mystery, said Martin Brown, managing director for Lingarden's flowers and houseplants division. Brown added: 'Scottish women who normally buy their own flowers were obviously left forlornly waiting for a bouquet from their men. Scotsmen obviously need to shed their macho image and discover the softer side of their characters.'

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