Pear growers from Oregon and Washington have teamed up with Disney World to reach out to families and promote their fruit.
Pear Bureau Northwest has created the Pearville Fair at the Epcot International Food & Wine Festival, to offer its 1.3 million visitors the chance to learn more about US pears.
Carnival-themed games and educational activities that teach both parents and children when pears are ripe and dispel common myths are positioned alongside a walk-through calendar of the pear season and culinary demonstrations. Visitors have the opportunity to purchase the pears at a kiosk at the stand.
The six-week event runs from September 26 to November 9.
Kevin Moffitt, president and chief executive Pear Bureau Northwest, told FPJ: “This is how we are trying to reach consumers and try to teach them about pears, the many different varieties and how they can be used.”
Dennis James, director of marketing, added: “There is a natural synergy between what we are trying to do and Disney, which is putting more and more focus on health and wellness in society in general.
“The Pearville Fair is a positive statement that shows our commitment to getting people aware of something as simple as fresh fruit and, long-term, those people will remember trying a pear when it is at its optimum eating experience. This is fundamentally good business.”
Oregon and Washington together produce 84 per cent of the US fresh pear crop.
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