Veganuary has helped demand for plant-based wraps and sandwiches reach an all-time high, according to Tesco.
The supermarket reported that in January, its sales of plant-based wraps and sandwiches soared by nearly 75 per cent compared to the same period last year.
The most popular was a Falafel and Houmous wrap, which is part of Tesco’s Plant Chef own-label range.
Tesco Food To Go buying manager Cate May said: “Thanks to some great recent quality innovation in vegan wraps and sandwiches we are now seeing the emergence of a dedicated lunchtime plant-based shopper. Demand for plant-based wraps and sandwiches grew steadily throughout last year but absolutely rocketed during Veganuary.
“Until now most of the noise for vegan food - quite understandably - has been for meat-free alternatives to classics like burgers, sausages, and steaks. This year however, I think that with veganism and flexitarian diets becoming so popular, that it will have a major impact on the takeaway lunchtime market and choices available.”
Tesco said another top seller during Veganuary was its recently launched Frozen 6 Herby Bangers in seasoned soya and blended with rosemary and onion, which is also part of the Plant Chef range.
Other good sellers included Wicked Kitchen Mushroom Bolognese, Wicked Kitchen Cheeky Tikka, King Oyster mushrooms, Plant Chef Meat Free Burgers, vegan haggis and tofu, falafel and plant-based meatball products in general.