Giumarra eyes high-quality asparagus

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Carl Collen

BY CARL COLLEN

Giumarra eyes high-quality asparagus

Despite overall reduced yields, Giumarra Borquez expects increased volumes of high-quality asparagus from Obregón

Giumarra eyes high-quality asparagus

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Giumarra Borquez, the US-based Giumarra Companies’ vertically-integrated asparagus partnership, is projecting excellent volume for the upcoming fall and winter seasons.

“Despite the overall reduced asparagus volume caused by inclement weather, Giumarra Borquez is expecting increased volumes of high quality asparagus this season,” explained Bruce Dowhan, general manager of Giumarra Borquez and vice-president of the Giumarra Companies. “Fortunately, our main growing region in Obregón was not impacted by the storms in Mexico.”

Beginning in October, the partnership will supply Mexican asparagus to North American customers throughout all of autumn and winter, covering heavily promotable holidays including Halloween, Thanksgiving, and Christmas.

The asparagus is packed under Giumarra’s Nature’s Partner brand, and all asparagus may also be marketed as Fair Trade certified for retail customers interested in promoting a Fair Trade programme.

“We are proud to be the first Fair Trade certified asparagus grower in the world,” said Dowhan. “We are seeing increasing consumer awareness and interest in Fair Trade certified products in the market. Just as our customers look to partner with suppliers who are socially and environmentally conscious, their consumers look to shop at stores with these same qualities.”

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