In a bid to keep pace with increasing consumer demand for fresh snacking options, US convenience specialist Ready Pac Foods is optimising its Ready Snax line with a new flavour variety and improved packaging presentation and efficiency, with the ultimate aim of further deliver on key consumer needs of freshness, healthiness, convenience, portability and taste.
As consumers learn about the most effective ways to maintain a healthy diet without losing steam, the snacking industry has been first in line to benefit. By bridging the gap between meals with healthy, portion-controlled snacks, this convenient source of fuel sustains energy levels, provides necessary nutrients and helps curb naughty cravings, according to Ready Pac.
The positive buzz on fresh snacking is still gaining momentum, as evidenced by the remarkable growth in the category - up 11 per cent in dollar sales last year led by multi-component snacking (up 8 per cent) and Single Serve Fresh Snacking with Components (up 26 per cent), according to latest 12 week Nielsen data.
“By offering a wider variety of fresh snacking options, Ready Snax helps our customers find more ways to support their healthy eating initiatives this year without the boredom and limitation we traditionally think of in terms of healthy eating,” said Tristan Simpson, senior director of marketing and corporate communications at Ready Pac.
The newly enhanced snacking items feature vertically-oriented packaging to improve shelf space efficiencies, and fresh new labels with expanded nutrient information.
This timely refresh will be rolled out to all six delicious flavour offerings, including the newest Ready Snax: Fruit, Cheese & Flatbread Crackers.
In addition to their new snacking tray, Ready Pac is introducing Ready Snax Snack Bags with sliced apples and baby carrots.
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