News and insight for North America's fresh produce buyers
Carl Collen


Thursday 14th August 2014, 11:00 Central Time

Frieda's brings back purple potatoes

For the third consecutive season, Frieda's will be offering Stokes Purple Sweet Potatoes

Frieda's brings back purple potatoes

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Frieda’s Stokes Purple Sweet Potatoes are returning for the third season, with the crop expected to be harvested and ready for shipping in late September.

According to Frieda's, a 12/3 lb bag will be available this season, in addition to 15 lb. and 40 lb. bulk cartons. Also, Frieda’s will be offering good supplies of Organic Stokes Purple Sweet Potatoes, along with conventionally grown product.
The California-grown sweet potatoes have a purple skin and deep purple flesh that is unusually high in antioxidants, such as those found in super foods like açai, blueberry, and purple corn. This tuber also has a low glycemic index and is non-GMO, which makes it very popular with those on Paleo and clean-eating diets.
“We sold out of our entire crop last year in late January – not one single sweet potato left behind for both conventional crop and our organic pilot programme," explained Karen Caplan, president and CEO of Frieda’s. "So we planted a lot more this year, so we can have year-round supply. These tubers are extremely popular with shoppers for their gorgeous colour and well-balanced flavour.

"Additionally, fitness enthusiasts find Stokes Purple to be the perfect fuel for their healthy lifestyle, and they stock up on them," she added.

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