Avocados from Mexico (AFM) has announced successful results for its Hungry for Football promotion in the US.
The campaign launched on 8 September and, within the first five weeks, had already brought in over 92,000 consumer sweepstakes entries. Additionally, retailers ordered roughly 9,500 promotional pieces and over 9,000 co-branded bins.
Hungry for Football, which will run through until 15 December 2014, is a partnership with Ro*Tel, a ConAgra Foods brand, and designed to get customers and consumers excited about the college football season and eager to incorporate Avocados from Mexico into their celebrations.
“We were pleased to see the success of the campaign thus far,” said Maggie Bezart, vice-president of trade and promotions at AFM. “It’s clear that guacamole remains a favourite recipe among consumers and avocados are the perfect produce item to pair with all football celebrations.”
AFM is celebrating the success of the “Hungry for Football” campaign as it gears up for 'Guac Fiesta', the company’s next campaign, which will position the brand as the owner of guacamole during the prime football season and the Big Game.
Starting on 16 Dec and runniong through to 1 February 2015, AFM will partner with Old El Paso for the promotion, which includes various signage options and a new, unique produce bin to assist retailers in creatively designing displays.
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