Procolombia will partner with Caribbean Exotics and Fortinos to promote Colombian fruit exports to Canada at 22 store locations in the Greater Toronto Area from 20-26 March.
The trade promotion agency said the marketing push, which includes in-store tastings, aims to provide a diverse offering of healthy and exotic fruits, including Colombian physalis, pitahayas, passion fruits, granadillas, and tamarillos.
“Fortinos prides itself on its healthy offerings, and the Loblaw-owned chain hopes that the Colombian fruit display will encourage shoppers to try unfamiliar foods and incorporate them into their home cooking and entertaining menus,” Procolombia said in a press release.
During the demos, Fortinos' shoppers will learn about the health benefits of the fruits and receive a complimentary recipe booklet that will showcase how to best enjoy the fruits, which are available year-round due to Colombia's unique climate that allows for constant production.
The promotion highlights the growing trade relationship between Colombia and Canada, which is not limited to fruits and agriculture.
“Since the Canada-Colombia Free Trade Agreement (FTA) came into force in 2011, Colombian trade to Canada has been booming,” said Procolombia’s president Maria Claudia Lacouture. According to Statistics Canada, in 2014, Colombia exported more than US$63.8m worth of fruits to Canada.