Chilean prunes continue to make steady inroads in the UK market, which shipments rising by 11 per cent in 2014 to reach 3,340 tonnes. Andrés Rodríguez of Chile Prunes said the UK represented an important market for the industry and that it would continue to work to consolidate its position there through its Prunes from Chile brand.
“The Prunes from Chile brand embodies the climatic, geographical and phytosanitary characteristics that enable Chile to produce food of the highest quality,” stated Jennyfer Salvo or trade promotion body ProChile.
Chile Prunes recently took part in the IFE 2015, the UK’s largest food and drink event which drew more than 30,000 visitors from 115 countries including retailers, foodservice companies, food processors, distributors and importers.
Ariel Cifuentes of Chile Prunes said: “We held important meetings with representatives of various sectors who greatly value the quality of our prunes. There was also a high level of interest from the specialist media who wished to learn more about the Chilean industry, which has become a key supplier to markets worldwide.”
The Prunes From Chile campaign is a public-private collaboration between Chile Prunes and ProChile which promotes Chilean dried plum around the world.