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Maura Maxwell



California Giant maps out CSR future

Company creates foundation to formalise its corporate social responsibility programme for the community

California Giant maps out CSR future

President and CEO Bill Moncovich

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California Giant has established a not-for-profit organisation to formalise its charitable foundation, which supports local organisations by donating over US$100,000 a year to charitable causes.

The California Giant Foundation was established to make a positive change to the health and wellness of current and future generations by supporting the community in four areas: childhood obesity and school nutrition; hunger and food insecurity; prevention and awareness; and community.

“It’s always been in the company’s DNA to support organisations that are making a difference by educating for change, but formalising the Foundation shows our passion and commitment to support this movement for many years to come,” said Cindy Jewell, vice president of marketing at California Giant Berry Farms. “The Foundation has given our employees a sense of purpose far beyond providing fresh produce to consumers.”

Among the activities organised by the foundation are Tour de Fresh, a four-day cycling event that raises funds for the Let’s move Salad Bars to Schools campaign.

“We are honoured to be able to give the Tour de Fresh a long-term home and look forward to being a leader in this industry movement that is making a positive difference for childhood nutrition” said Bill Moncovich, president and CEO of California Giant. “We’re also very excited to set higher goals for this year’s ride that include putting 100 or more salad bars in schools.”

The inaugural Tour de Fresh event, in 2014, raised over US$142,000 and placed more than 40 salads bars in communities in 11 states, including California, Colorado, Florida, Illinois, Michigan, Minnesota, Missouri, New York, Ohio, Texas, Wisconsin and the District of Columbia. 

The goal of the 2015 Tour de Fresh and its participants is to privately finance 100 or more new salad bars in school districts across the country.

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