Bayer CropScience teams up with NWA

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Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Bayer CropScience teams up with NWA

Partnership deal aims to boost membership of US watermelon association

Bayer CropScience teams up with NWA

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Bayer CropScience Vegetable Seeds and the National Watermelon Association (NWA) are entering into a partnership to attract new members into the association. Effective immediately and for the next two years, Bayer is funding first-year memberships to all eligible watermelon growers.

“Bayer and the NWA want to spread this message to the watermelon industry: if you are a watermelon grower, we need you! We will fully fund your membership so you may explore everything the NWA has to offer at no cost,” Bayer said in a press release.

The NWA stressed the importance of providing a voice to its members on important issues such as trade, labour, research and food safety. It said involvement from new generations of watermelon growers as well as seasoned producers was vital to the industry’s future.

“We are elated that Bayer, within Nunhems brand, has agreed to fund first-year dues to all new members and therefore aid us in growing the National Watermelon Association,” said Bob Morrisey, NWA executive director. “We encourage growers and partners in the watermelon industry to share their talents and strengths with the NWA and allow us to share our expertise with them as well. The bigger we are, the stronger we become.”

Bayer said it encouraged watermelon growers to assume leadership in the industry by sharing in scientific research, having a voice in federal legislation, and joining the conversations surrounding industry concerns.

“The National Watermelon Association has supported the watermelon industry for over 100 years. It is important for our company to support the growth of the association and its affiliated state chapters. At Bayer CropScience Vegetable seeds, we believe in the strengths of individuals and groups, to reach success.” said Rafa Mora, watermelon and melon crop sales manager at Bayer Crop Science Vegetable Seeds, parent division of Nunhems.

 

“We share in their vision and dedication to make a positive difference in the business and improve the lives of our industry members; this is one thing we can do to help the legacy of the watermelon industry.”
 

 

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