QPMA launches new campiagn


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Carl Collen


QPMA launches new campiagn

'I love 5 to 10 servings a day' campaign has been given a fresh look for 2016 in Quebec

QPMA launches new campiagn

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The Quebec Produce Marketing Association (QPMA) is proud to announce that a new province-wide 'I love 5 to 10 servings a day' campaign will run from 2 May through to 5 June across the province.

The campaign is designed to remind everyone about the importance of eating more fruits and vegetables as part of a healthy lifestyle, and also about the variety of ways consumers can enjoy their benefits.

First launched in 2004 by the QPMA, the 'I love 5 to 10 servings a day' campaign has been given an even fresher look for 2016.

“After more than ten years, we’ve not only refreshed the campaign logo, but decided to give it a much expanded reach and a brand-new image as well,” said QPMA interim CEO Marie Gosselin.

The campaign features four new visuals that include the well-known heart figures, plus a new slogan: “Mettez-y du coeur!” (Put your heart into it!). The aim remains simple and straightforward: to remind consumers how important it is to eat fruits and vegetables, and also how easy it is to make them part of our daily lives in all sorts of ways, including recipes, smoothies, snacks, and preserves.

“Besides being tasty and good for our health, fruits and vegetables have the advantage of being extremely versatile. You can snack on them any time of day, in almost any form you like. As I’ve often said before, fresh or frozen, raw or cooked, in soups or salads, practically any way is the right way to eat 5 to 10 servings a day,” said nutritionist Julie DesGroseilliers, the campaign’s official spokesperson.

The new campaign will appear on numerous billboards in Montreal, Quebec City, Trois-Rivières, and Sherbrooke, and on many websites as well, including lapresse.ca, tou.tv, ricardocuisine.com, telequebec.tv. It will also have a generous helping of social media visibility with Facebook ads.

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