Sunkist Growers has kicked off the summer season at the United Fresh 2017 tradeshow, highlighting citrus varieties and marketing solutions to drive sales during the summertime.
“Sunkist is looking forward to highlighting summer citrus trends to trade customers at the United Fresh tradeshow in Chicago,” said Sunkist director of communications Joan Wickham. “This time of year, consumers are looking for fresh ideas to squeeze the most out of the summer season. With nutrition and wellness materials, fresh juicing tips, zesty recipe inspiration and more on display at Sunkist’s booth – we’re dishing up a lot of useful citrus information at this year’s tradeshow.”
Tradeshow attendees experienced Sunkist’s wide array of eye-catching point-of-sale materials offered to help educate consumers about citrus seasonality, flavour profiles, nutrition information and usage ideas that encourage purchase.
“We know that education is critical when it comes to driving sales in the produce department,” said Sunkist director of retail marketing Julie DeWolf. “We offer retailers customizable marketing materials and displays as well as coupon and sampling programmes that educate consumers, showcase the beauty and versatility of citrus, and build seasonal excitement within the category.”
Valencia oranges, in season now through October, are delicious summer oranges that offer a nice balance of tart and sweet flavours, while grapefruit is another refreshing citrus variety that Sunkist offers year-round.
Sunkist also offers lemons, a versatile summertime staple, year-round including specialty lemon varieties such as Meyer, seedless and Zebra (pink variegated) lemons.