Giumarra has announced it will be working with US-based MPG to market persimmons beginning in late August.
MPG is currently the largest persimmon grower in the US, farming an extensive acreage of Fuyu and Hachiya persimmons in California’s San Joaquin Valley.
Additionally, they are a partnered grower of Spanish persimmons that will be imported following the conclusion of the domestic season, presenting an extended opportunity for programs into February.
“We are very honoured to be working with Giumarra to bring our persimmons to market through their extensive marketing and sales network,” said Vannak Thol, head of operations for MPG. “Giumarra and MPG share a passion for growing and are equally dedicated to bringing high quality fruit to consumers.”
Autumn California persimmon shipments will conclude on 1 December, with Spanish persimmons available from November through February. Spanish persimmons will arrive via the Port of Philadelphia.
“The quality for the upcoming season will be excellent,” noted Jeannine Martin, director of sales for Giumarra Reedley. “Persimmons have a niche consumer fan base and there is enormous potential to bring them to the greater population. We are expecting a harvest of around 1 million cases, which includes fruit from both California and Spain.”