US-based West Pak Avocado, the parent company for I Love Avocados, has announced the launch of its new I Heart Avos campaign.
Using the tag-line 'We Love Avocados with all our Heart', the digital campaign is a follow up to the brand’s recent Heart-Check certification by the American Heart Association.
Heart-Check designation certifies that the I Love Avocados brand meets strict dietary criteria for heart-healthy foods.
"The goal of the I Heart Avos campaign is to cultivate heart-healthy awareness online and through social media," the group explained. "To deliver the message, the digital campaign highlights heart-healthy facts on a dedicated webpage and gives viewers the opportunity to sign-up to receive healthy recipes and information, as well as participate in a fun giveaway on social media called #IHeartAvos."
From 18 October to 29 November, the giveaway offers consumers, food bloggers and the avo-obsessed public a chance to hashtag #IHeartAvos and share their healthy avocado recipes with @ILoveAvos on Instagram.