West Pak launches avo campaign

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Carl Collen

BY CARL COLLEN

West Pak launches avo campaign

Avocado grower-shipper goes heart-healthy with its new I Heart Avos marketing drive

West Pak launches avo campaign

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US-based West Pak Avocado, the parent company for I Love Avocados, has announced the launch of its new I Heart Avos campaign.

Using the tag-line 'We Love Avocados with all our Heart', the digital campaign is a follow up to the brand’s recent Heart-Check certification by the American Heart Association.

Heart-Check designation certifies that the I Love Avocados brand meets strict dietary criteria for heart-healthy foods.

"The goal of the I Heart Avos campaign is to cultivate heart-healthy awareness online and through social media," the group explained. "To deliver the message, the digital campaign highlights heart-healthy facts on a dedicated webpage and gives viewers the opportunity to sign-up to receive healthy recipes and information, as well as participate in a fun giveaway on social media called #IHeartAvos."

From 18 October to 29 November, the giveaway offers consumers, food bloggers and the avo-obsessed public a chance to hashtag #IHeartAvos and share their healthy avocado recipes with @ILoveAvos on Instagram.

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