California Giant expands raspberry programme

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Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

California Giant expands raspberry programme

New acreage in Mexico will enable the company to build year-round availability

California Giant expands raspberry programme

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California Giant Berry Farms is expanding its raspberry production in Mexico in order to extend its supply window in the face of growing demand.

The Watsonville-based company has just completed planting of a new crop of Adelita raspberries in a number of growing districts throughout central Mexico that will begin producing fruit in the autumn.

For many years the company has been increasing its strawberry, blueberry and blackberry acreage both domestically and internationally to build year-round availability to meet the increased demand. 

“We are so excited to be planting this new crop in Mexico providing our customers with promotable raspberry volume that consumers will enjoy beginning this fall and continuing through the winter months coming from our regions here in central Mexico,” said Rodrigo Aceves, director of operations at California Giant Berry Farms de Mexico.  

Harvesting of this new crop season is expected to begin in mid-September with volumes increasing by October steady supplies lasting until June 2019. 

The company has been farming raspberries in California for many years but has always relied on a spring and summer seasonal programme. 

This new farming venture will provide customers with a cohesive programme beginning in a few months that will continue to increase each year with demand.  

 

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