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News and insight for North America's fresh produce buyers
Carl Collen

BY CARL COLLEN

Dole taps into Miso popularity

New Spinach Miso Crunch Premium Salad Kit aims to leverage growing popularity of Miso

Dole taps into Miso popularity

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Dole Food Company is looking to capitalise on the growing demand for its salad kits and increased popularity of miso and Japanese flavours, with the North American launch of the Dole Spinach Miso Crunch Premium Salad Kit.
 
The new salad kit is shipping nationwide to the US and Canada as the industry’s first spinach salad kit to feature the on-trend taste of miso.

Ingredients include baby spinach, baby red chard, sliced carrots, sliced almonds, cashews and wonton strips with Dole’s own Japanese Miso Dressing, becoming the company's 30th salad kit overall.
 
“The new Dole Spinach Miso Crunch combines an innovative flavour profile and nutritious ingredient mix in a compelling new SKU that is unique to packaged salads”, said Lisa Overman, Dole director of marketing. “It allows retail produce managers to add to their Dole spinach and salad kit sets with an instant classic that scored very high in consumer purchase intent and overall likeability testing.”

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