News and insight for North America's fresh produce buyers
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Pristine grape growers sign NBA star

Green Ranger-branded grapes, named after LA Lakers star Danny Green, will be available from November

Pristine grape growers sign NBA star

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Danny Green partners with Blanc Vineyards to encourage kids to live healthy lifestyles

Two-time NBA world champion Danny “Green Ranger” Green of the Los Angeles Lakers has partnered with Blanc Vineyards, Delano Farms, and Four Star Fruit, some of California’s largest family-owned produce growers, to encourage kids to live healthy lifestyles, beginning with what they eat.

Green Ranger grapes, named for Green’s Instagram handle @greenranger14, will be available at select produce retailers across Southern California for two weeks beginning 1 November, as the 2020 NBA season gets under way.

Green Ranger branded grapes are a proprietary variety called Pristine, a large, crispy, green seedless grape with a crisp texture coupled with a taste that starts off with a sweet vanilla streak and ends with a zesty apple finish. They are grown to retain firmness and fresh taste well after harvest.

“We’re proud to be partnering with the Danny Green for such a good cause,” said Jack Campbell, co-owner, Blanc Vineyards. “Snacking healthy starts early and if we can get kids into good eating habits with a world champion athlete then everybody

 “I never thought I’d have my own grape brand,” said Green. “It feels really good to promote something that could make a difference in so many kids’ lives, for the rest of their lives.”

As part of the partnership Blanc Vineyards, Delano Farms, and Four Star Fruit will be providing Green Ranger grapes to all Team Green Basketball Camps, which help aspiring basketball players of all ages across the country improve their games.

 

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