News and insight for North America's fresh produce buyers
Liam O'Callaghan

BY LIAM O'CALLAGHAN

Wednesday 27th October 2021, 01:04 Central Time

Frutura acquires TerraFresh Organics

California-based organic fruit supplier joins Frutura portfolio

Frutura acquires TerraFresh Organics

Frutura's chief executive David Krause

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TerraFresh Organics has entered into an agreement that sells majority ownership to Frutura through its Dayka & Hackett subsidiary.

The acquisition of the California-based supplier of premium organic fruit supplier adds to Frutura’s sales and marketing network, which already includes Dayka & Hackett and Agrícola Don Ricardo.

TerraFresh sources organic citrus, mangoes and grapes, domestically and internationally, for US customers and will continue to be led by founders Greg Holzman and Steve Akagaki.

Frutura chief executive David Krause said adding a solid organic presence to the company’s roster was always on the radar.

“We weren’t willing to ‘settle.’ We wanted to partner with an organisation with an already proven track record of success in organics,” said Krause.

“What Greg and Steve built at TerraFresh matched our expectations and this is a good day for the Frutura family of companies.”

A hhallmark of Frutura’s founding vision that is shared by TerraFresh, is an intent to supply the marketplace with the fruit varieties discerning customers expect, regardless of season.

TerraFresh has built relationships with organic growers around the world and expects that network to expand because of Frutura’s significant international footprint.

“When Steve and I met with our team to share this news, the ‘why’ was simple,” said TerraFresh Organics co-founder and managing partner Greg Holzman.

“It’s all about accelerating growth. We’re excited to scale up our operation and in particular, work closely with Dayka & Hackett. Steve and I greatly admire what Tim and his team have achieved and we plan to capitalise on the exponential growth of organics in the years ahead.”

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