News and insight for North America's fresh produce buyers
Gill McShane


Thursday 25th February 2010, 05:43 Central Time

Gourmet targeting kids market

The US asparagus distributor to roll-out joint promotion with Sony Pictures for the Blu-ray and DVD release of animated movie Planet 51

Gourmet targeting kids market

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Gourmet Trading Company has announced in a press release the launch of a new promotional campaign in conjunction with the DVD and Blu-ray release of Sony Pictures Home Entertainment’s (SPHE) new animated film Planet 51 on 9 March.
The company said it is looking to expand asparagus consumption among children by “capturing the nag factor” through featuring iconic characters from the film on Gourmet-branded asparagus packs for one month.

“We are truly excited about this promotion,” said Julia Inestroza, marketing manager for Gourmet Trading. “As asparagus has been traditionally thought of as a vegetable only consumed by adults it will be great to bring a new demographic into the mix.” 

“Planet 51 appeals to a broad family demographic,” added Marc Rashba, worldwide marketing vice-president at SPHE.

“We are extremely excited about our alignment with a healthy food partner like Gourmet Trading Company as it offers better food choices for families combined with a great value offering.”


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