Seminis, the Monsanto-owned vegetable and fruit seed developer and producer, has appointed Eulalio Fonseca as the group's new technical sales manager for the Mexico Greenhouse market.

Mr Fonseca has held a number of roles in the fresh produce industry, including ten years in the protected culture industry as a grower of tomatoes, a production manager for peppers and tomatoes, and, most recently, as a technical sales representative.

'Eulalio has a lot of experience in the protected culture business in several roles and functions,' Joep van de Burgt, Seminis protected culture sales manager for NAFTA, told Fresh Plaza. 'As an assistant grower and head grower for several companies, Eulalio has gained the knowledge and experience that will make him an excellent advisor for growers.'