Fresh Express has revealed that it has launched its new blend of packaged salads, 'Fresh Express artisanal salads', across the US this week.
According to Chiquita's salad subsidiary, the artisanal salad range brings the taste of the four seasons using ingredients cultivated by artisanal growers and picked throughout the year for optimal freshness and taste.
'The new Fresh Express artisanal salad line is the most recent example of our commitment to meeting consumer demand for a delicious and unique salad eating experience,' said Brian Kocher, president of Chiquita North America. 'Chiquita and Fresh Express strive to be first in providing innovative, fresh products to retail customers and consumers.
'Our new artisanal salads are not only first in class here in the US, but are delivered in our innovative NatursaveTM bag,' he added. 'Our award winning NatursaveTM packaging technology not only keeps artisanal salads fresh and ready, but does so while using 50 per cent less plastic than our 2009 Fresh Express Spring Mix bag.'
The first two blends to be released are the Sierra CrispTM Herb, with a mild taste and crunchiness, and the tangy Wild Rocket Zest salad varieties.
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