News and insight for North America's fresh produce buyers
Carl Collen


Tuesday 1st February 2011, 05:51 Central Time

Terra Foods hires Mark Vertrees

Costa Rica pineapple group appoints new marketing and business development director

Terra Foods hires Mark Vertrees

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Terra Foods International has announced that it has, as of 1 January 2011, appointed Mark Vertrees as its new marketing and business development director, charged with developing the Terra Gold pineapple brand.

The Costa Rican pineapple grower, packer and marketer, which has a US headquarters in Phoenix, Arizona, specialises in offering custom designed long-term pineapple container programmes to US customers.

"We are really excited about having Mark on our team," said Larry Fuller, president of Terra Foods. "Mark will be based in the Lakeland, Florida area and will be responsible for marketing and business development on the US East Coast."

Mr Vertrees revealed he was excited to help develop the Terra Gold brand, and work with retail and wholesale customers to develop their own pineapple programmes.

"Terra is a very exciting young company that I believe has tremendous growth potential," he explained.

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