Rooney chips in with Mr Potato promo

For fresh fruit and vegetable marketing and distribution in Asia
Mike Knowles

BY MIKE KNOWLES

@mikefruitnet

Rooney chips in with Mr Potato promo

Manchester United star Wayne Rooney has been chosen as face of Malaysian crisp brand's new campaign worldwide

Rooney chips in with Mr Potato promo
Photo: Kai Hendry

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Manchester United and England footballer has apparently become the official face of Mr Potato, the Malaysian-owned crisp brand marketed in several countries across Asia, Australasia, Middle East, Africa and Latin America.

Mr Potato is currently the 2013 English Premier League champions' official snack partner, a partnership that has seen a number of the club's first-team players engaged in promotional activities in support of the brand.

The revelation that Rooney is to be featured in a special advertising campaign over the coming months is likely to raise a few smiles, since his face is widely regarded as bearing more than a passing resemblance to a potato.

The campaign itself has begun in Malaysia and is expected to be rolled out across Asia and Latin America.

The fact that Rooney appears on new posters not only holding a tube of Mr Potato crisps but also wearing Manchester United's new strip would suggest that, contrary to reports, the club does not believe the player has had his chips.

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