Mulholland family features in Sunkist Family Stories

For fresh fruit and vegetable marketing and distribution in Asia
Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

Mulholland family features in Sunkist Family Stories

Californian mandarin pioneer profiled in multimedia storytelling project

An Orange Cove-based citrus grower-shipper is the latest family to feature in Sunkist Growers’ Family Stories programme.

The Mulholland family, the first family to grow and market Murcott mandarins in California, appears in the latest episode of the multimedia storytelling project, dedicated to sharing the rich heritage of the Sunkist growers that have helped shape the 125-year old citrus co-operative.

“Highlighting Sunkist’s commitment to quality and authenticity, our farm-to-table stories resonate with consumers all over the world,” said Sunkist director of communications Joan Wickham.

“We are proud to share the values and legacy of Sunkist’s history through our Sunkist Family Stories and are thrilled to now feature the Mulholland’s story as part of the growing programme.”

The launch of the Mulholland family’s video ties in with the recent launch of the Sunkist Delite mandarin campaign.

“Sunkist Delite California mandarin season is in full swing, making this fresh content ripe for promotion,” added Wickham. “Consumers today are looking for food with a story, and we’re proud to tell ours through the Sunkist Family Story programme.”

 

Sunkist - Mulholland family’

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