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Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

Pretty Lady Vineyards develops retail guide

New resource provides guidance for table grape marketing activations across several channels

Pretty Lady Vineyards develops retail guide

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Pretty Lady Vineyards is set to release its Virtual Grape Guide, an online manual that assists retailers in running promotions with its California-grown table grapes.

The guide provides tools to assist with activations across several channels, including merchandising, storing and packaging information for store department managers, store pairing suggestions, recipes for produce department associates and social media promotional posts for stores’ online marketing teams. 

“We are absolutely thrilled that we can provide this to our retailers,” said Nick Dulcich, co-owner and president of Pretty Lady Vineyards. “We believe we have the best grapes in the market, and we want to be able to help our retailers display that in their online and offline promotional efforts.”

The Virtual Grape Guide is being released in line with the start of Pretty Lady Vineyards’ new season.

The company expects to begin harvesting its Flame Red Seedless and Supreme Green Seedless varieties this week (starting 5 July).

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