Visitors to the stand can discover a wide range of product innovations and new packaging solutions
The new Sunnies golden kiwifruit, Fruitissimo fruit ice cream range, sun-dried tomato pesto and dried tomatoes, green asparagus tips, premium Medjool dates, an “Easy Open” drinking coconut, and seasonal concepts like the SanLucar Halloween pumpkin will be among the novelties presented by SanLucar at next week’s Fruit Attraction.
The company will also present new packaging and presentation formats, including innovative concepts tailored to smaller households, the growing demand for convenience, and diverse consumption occasions demonstrate how current market trends can be addressed.
These include the new Nature Bowl for blueberries and XXL formats to cardboard strawberry trays, the Apple Duo Pack, and the Freshbag for stonefruit.
CEO Armin Rehberg commented: “Fruit Attraction is the ideal platform to show our partners how SanLucar continues to evolve. With new products, innovative concepts, and investments in our own production, we are laying the foundation for long-term value creation.
“Together with our Mastergrowers and business partners, we are driving initiatives that strengthen the fruit and vegetable department and open up new opportunities for the category. Every day, we live out and demonstrate an authentic ‘From Farm to Fork’ approach.”
SanLucar will be present at stand 8B01 and the adjoining showroom 8A02 under this year’s slogan, “Together we celebrate joy,” featuring a Christmas campaign inspired by Disney’s Winnie the Pooh.
