For fresh fruit and vegetable marketing and distribution in Asia Staff


Friday 27th June 2008, 07:00 Hong Kong

Asiafruit Congress boasts expert speakers

The event will focus on future trends in Asian consumer markets, global suppliers and China's position in the produce industry

Asiafruit Congress boasts expert speakers

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This year’s Asiafruit Congress will provide delegates with unrivalled information and analysis on the emerging trends in the Asian food retail and consumer markets as well as addressing the key issues for global fresh produce suppliers targeting the region and focusing on new opportunities in China.

The leading conference event for Asia’s fresh fruit and vegetable business, which takes place alongside the ASIA FRUIT LOGISTICA trade fair on 10-12 September at Hong Kong’s prestigious Convention and Exhibition Centre, is organised into the three themed days.

Day One focuses on future trends in Asia’s food retail and consumer markets, with expert speakers on rapidly emerging markets such as India and Vietnam. Day Two turns the spotlight on global fresh fruit and vegetable suppliers to Asia, mapping out the main trends in trade and bringing together representatives of major supplying countries to discuss the issues they face in growing their exports to the region. Day Three homes in on China, with first rate analysis of its position as a consumer market and global supplier, followed by case studies on the key challenges to China’s future growth, such as food safety and cold chain management.

A number of high-profile international speakers have already confirmed their participation in the Asiafruit Congress. Leading retail executives John Glover, food director for MGB Metro Group Buying, and David Bound, supply chain director for Wellcome (Hong Kong), will present on sourcing and marketing respectively. Ralf Matthaes of market research company TNS Vietnam will offer his unique insights on Vietnam’s burgeoning consumer market. Des O’Rourke of Belrose Inc, which publishes the World Apple Report, will speak on the big issues currently facing global fresh produce suppliers. The ‘global suppliers to Asia’ panel will feature Andrew Wallace of San Clemente (Chile), Andrew Fenton of Horticulture New Zealand (New Zealand) and Silvio Ermini of Vanguard International (Italy). On the final day of the Asiafruit Congress, Brady Sidwell of Rabobank Asia will provide a competitive analysis of China’s position as a fresh produce supplier, while Dr Ian Ferguson, chief scientist of the world’s premier horticultural research company HortResearch, will talk about how the development of Chinese fruit varieties can be aligned with modern consumer demands in world markets.

A number of other exciting speakers are due to be confirmed in the coming days. Look out very soon for news concerning the participation of experts on cold chain management and food safety in China as well as some of the world’s big-brand fresh produce exporters to Asia.

More information about the Asiafruit Congress, including programme updates, is available at

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