Spanish fresh produce marketer and associated cooperative Alimer have announced that they have recently joined Spain’s ‘More Broccoli’ association, an organisation that is dedicated to increasing consumption of broccoli within the country.
The companies join SAT Agroter, another member cooperative of Anecoop that has been part of the association – known as ‘+ Brócoli’ in Spain – since its formation.
Despite being one of Europe’s leading producers of the vegetable, consumption of broccoli within Spain remains very low, a factor that led last year to the formation of the association of principally Murcia-based companies.
Through a dedicated website and other promotional actions, More Broccoli is seeking to highlight the health benefits of eating broccoli and the characteristics of the vegetable, while also working to educate Spanish consumers about the best ways to prepare it.
During its 2010/11 campaign, Anecoop sold an estimated 10,000 tonnes of broccoli sourced from member growers and cooperatives.
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