Root crop specialist Freshgro has launched a new line of sliced Chantenay carrot snacks in Morrisons.
Under the brand name Shine, Freshgro is offering a Carrot & Houmous grazer snack pot featuring 80g of Chantenay carrots and 70g of houmous dip. It is has also launched a Crudité Platter featuring sliced Chantenay, celery and cucumber with houmous dip.
As part of the sliced snack launch, Freshgro has invested and expanded its site with a new 250sq ft high-care area for the preparation of the Chantenay snack packs. Because of the unique shape and size of Chantenay, Freshgro has developed its own equipment and technologies to prepare the snacks.
These latest innovations see Freshgro pushing the boundaries for Chantenay, expanding from the fresh food produce category into food-to-go. There has also been significant interest in the prepared Chantenay products by the travel retail sector, suppliers of convenience foods and fast-food restaurants.
Martin Evans, CEO of Freshgro said: “It’s vital that the British fresh produce sector continues to push the boundaries and innovation has always been one of our core values. All the evidence shows we are fast becoming a nation of snackers, the UK market is worth over £2.4 billion and it’s essential that we start delivering a broader range of healthy options for consumers who are on the go.
“Other than fresh fruit there is very little choice for consumers wanting a healthy, fresh, savoury snack. Consumers want authentic snacks made with high quality ingredients and free from artificial flavourings and additives. Chantenay as a snack have no mess or waste and can be eaten on the go. They’re perfect for anyone wanting a healthy, nutritious and tasty snack.”
To support the range, Freshgro is investing in a 12-month integrated marketing communications campaign targeting a wide range of potential consumers. The campaign will focus on the “Chantenay Way” – demonstrating the health, taste and convenience of Chantenay snacks as well as the heritage of its growers and its British-grown credentials. A wide range of markets will be engaged with through on and off line activity, using creative public relations and social media platforms.
As part its dedication to new product development, Freshgro is also looking at further expansion of both its core Chantenay ranges with additional new varieties and further new innovative fresh produce.
Freshgro already supplies products to all of the major supermarkets for their main pre-packed Chantenay ranges.
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