The French interprofessional garlic association has launched a new communication campaign for the new garlic season, featuring the slogan 'Ail love you'.
This new identity will be visible on the company's website as well as on point-of-sale signage in-store, according to Végétable.
French garlic made its return to the market at the end of July, and both producers and marketers are expected to benefit from the new campaign.
The campaign's more modern and lively approach is designed to target urban consumers in the 25-40 age bracket.
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