Tom Joyce
Tom Joyce is features editor at Fruitnet Europe and a key member of the group's international editorial team.
He writes about companies in the fresh produce business across Europe, the Middle East, and Africa.
A fluent French speaker, Tom also organises event programmes for Fruitnet, including its annual Fruitnet Tomato Congress.
Contact info
- Tel:
- +44 20 7501 3704
- Fax:
- +44 20 7501 0306
- Email:
- tom@fruitnet.com
NewsBelOrta and Hoogstraten join forces on Belgian blues
The Belgian cooperatives are set to combine their volumes of domestically produced blueberries, boosting the visibility of local blues in Belgian retail, wholesale and specialist shops
NewsTurkish crops hit by severe frost
Turkish authorities are calling it one of the worst cold spells in the country’s recent history, with crops including stonefruit, apples, grapes, vegetables and nuts all badly impacted
ArticleDuroc tomatoes strengthen position on European market
Morocco’s tomato export industry has undergone significant developments during a season marked by both opportunities and challenges, according to Fatiha Charrat, deputy general director of Delassus
NewsFrench apples gain access to Mexican market
Following years of negotiations, French apples have gained entry to Mexico, with Interfel calling on exporters to pursue this new market with ambition
ArticleFreskon 2025 opens its doors
With 275 exhibitors from 22 countries, organisers TIF-Helexpo says this year’s Freskon represents a “prime opportunity” to highlight fresh produce and strengthen commercial collaborations
FeaturesThe wild potential of AI
Given the plethora of potential uses in the fresh produce sector, AI undoubtedly has the power to reshape the business, but its ability to create certainty for growers comes with a dose of unpredictability
ArticleBelOrta launches Belgian Aromia cherry vine tomato
The Belgian cooperative’s launch of homegrown Aromia cherry tomatoes is part of its strategy to expand its premium segment and respond to growing demand for superior taste and localness
ArticleTurkish stonefruit battles through cold spell
Turkish exporters anticipate a good cherry season despite an untimely bout of frost across various stonefruit regions, which has hit apricot and cherry production in some areas
ArticleIFCO’s SmartCycle “transforms sustainability principles into action”
The reusable packaging solutions provider is celebrating two years of sustainable innovation at Dannstadt Service Centre with the release of a behind-the-scenes video
ArticleEgyptian citrus faces rocky road to top
As Egypt’s export season reaches its close, high prices are encouraging many citrus suppliers to sell to domestic juicing factories instead of exporting, as the challenges mount
ArticleCold prompts Turkey to halt lemon exports
A temporary ban on Turkish lemon exports was set to be introduced this week following the impact of a cold snap, but a postponement until 15 May was announced by authorities
NewsFreskon developing international character
The Greek trade fair is back in Thessaloniki this week with 275 exhibitors from 22 countries, in addition to a hosted buyer’s programme and a schedule of talks, workshops and seminars on pears, figs, kiwifruit, peaches and apples
NewsEosta reports consumer enthusiasm for rain-grown avos
The Dutch organics specialist says that a combination of rain-grown and organic cultivation is the ultimate in water efficiency
NewsStrong campaign for French potatoes
French potatoes have enjoyed good volumes and demand in 2024/25, according to CNIPT, with good momentum going into the final stages of the campaign
NewsTomra previews LUCAi at Fruitnet Citrus Congress
Tomra Food showcased its advanced AI solutions for citrus at last month’s event in Valencia, previewing its LUCAi deep learning solution for citrus
NewsCandine picks up apple award in Singapore
Candine, described by France’s Blue Whale as the “perfect variety” for the Asian market, has won the fresh apple prize at Voted Product of the Year Singapore-Malaysia
NewsAgriLook connects the dots for growers
Developed by Preston Waldon, new software tool AgriLook aims to “help farmers stay ahead of the curve” by delivering forward-looking intelligence
ArticleFrance and Mexico discuss trade and investment
After seven years of negotiations, French apples could be closer than ever to gaining access to the Mexican market, as Trump’s tariffs encourage greater cooperation outside the US
ArticleDole orders 400 Star Cool 1.1 units with Sekstant telematics
Dole is upgrading its reefer containers in order to gain more detailed data insights and improve overall operational efficiency
ArticleResearch points to positive effect of Poly4 on soil health
Anglo American and Biome Makers have formed a collaboration to assess the impact of low-carbon fertiliser Poly4 on the soil microbiome