Tom Joyce
Tom Joyce is staff journalist on Eurofruit and a key member of the Market Intelligence news team, reporting on breaking developments within the fresh produce business across Europe and the Middle East.
A fluent French speaker, Tom is responsible for covering the French market in addition to other Francophone countries in Europe and Africa, while heading up Eurofruit's coverage of the fruit and vegetable business in North Africa, the Middle East and eastern Europe.
Tom is also editor of Eurofruit's annual Fresh Focus Middle East supplement and programme manager for the Eurofruit Congress Middle East, the region's leading industry conference and networking event held each year in Dubai.
In the past, he has also written about the property and alcoholic drinks industries, following a year translating French books into English.
Contact info
- Tel:
- +44 20 7501 3704
- Fax:
- +44 20 7501 0306
- Email:
- tom@fruitnet.com
ArticleGlobalGAP marks World Food Safety Day
‘Food standards save lives’, according to this year’s World Food Safety Day, which focuses on food safety areas including food security, health and agriculture
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BelOrta marks start of local blueberry campaign
The first Belgian blueberries of the season have been sold at the BelOrta cooperative, which sees local blueberries as the ideal healthy snack
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BelOrta uses Einstein to promote smart snacking
The Belgian cooperative is hoping to bring out students’ “inner Einstein” during the exam period, depicting the scientific genius on its tomato shakers this month
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Sustainable Foods Summit discusses green transition
This year’s conference will hear from growers making the transition to sustainable food production, highlighting the challenges and opportunities of “nature-positive” production
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Almaverde Bio sees benefits of organic “islands”
As it opens its 50th organic branded space in Italian supermarkets, Almaverde Bio says dedicated organic areas help reach new consumers
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UAE welcomes better mango season in Pakistan
Following last year’s heat wave-affected season, a good quality mango crop from Pakistan is expected to bring prices down on the UAE market
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Freskon attracts record numbers in Greece
Last month’s Freskon exhibition welcomed its highest number of visitors and exhibitors in Thessaloniki, as it aimed to connect suppliers with Europe’s largest retailers
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Eosta shifts to Brazil and US for organic sweet potatoes
As Europe’s sweet potato season comes to a close and top-quality organic volumes fall off, Eosta is turning earlier to Brazil and the US
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Tomato Masters finds synergies with fish farm
In its efforts to guarantee the sustainability of its greenhouse vegetables, East Flanders producer Tomato Masters is working with a neighbouring fish farm to ensure optimal use of water
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MSC sees “fruitful partnership” between Europe and Africa
The shipping company says growing European demand for African fruit and vegetables is an opportunity for economic growth all over Africa
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Duroc reiterates commitment to sustainability
The Moroccan group is investing in new ways to reduce its impact on the environment, prioritising packaging waste, water efficiency and organic waste recycling
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Local raspberries boost berry popularity in Belgium
As the season kicks off, Belgium cooperative BelOrta says improved availability of locally grown raspberries is helping to increase domestic consumption of the fruit
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Primland welcomes smooth transition from North to South
As the Southern Hemisphere kiwifruit season gets underway, France’s Primland reports higher volumes of Oscar Gold from South Africa and superior quality Oscar Green from Chile
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Joya apples increase visibility in Ireland
With Joya apple volumes up this season, Joya Europe sees potential for growth on the Irish market and raising brand awareness is the immediate priority
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Freskon brings southeastern Europe together
Freskon is back in Thessaloniki, Greece, on 23-25 April with an exhibition, a congress dedicated to citrus and a hosted buyers programme
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Timing key to sustainability success, says Vanoirbeek
Producers in Belgium back the aims of the EU’s Farm to Fork strategy, according to Luc Vanoirbeek, general secretary of the Association of Belgian Horticultural Cooperatives (VBT), as long as they are ”affordable, realistic and fair”
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Reybanpac awarded as ‘Triple Impact Company’ for sustainability
The Ecuadorean banana supplier has been recognised for its sustainability efforts, including training programmes, plastic waste reduction and promotion of respect for human rights and gender equality
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Bumblebee pollination improves strawberry shelf-life, research shows
Biobest points to the shelf-life benefits of bumblebee pollination of strawberry crops, in addition to well established improvements in yield and quality
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Nature’s Pride committed to making a difference on water
At the UN Water Conference, the Dutch fresh produce importer-distributor stressed the importance of collective and decisive action to ensure responsible water management
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SanLucar teams up with Kitchen Stories in Germany
A new promotional campaign for SanLucar tomatoes is launching in German supermarkets, promising “Our recipe for good taste”
