Bayer celebrates decade-long initiative

The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Bayer celebrates decade-long initiative

Group's Food Chain Partnership initiative celebrates 10th anniversary at Fruit Logistica 2015 in Berlin

Bayer celebrates decade-long initiative

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On 4-6 February, Bayer CropScience’s Food Chain Management team welcomed experts and partners from different stages of the food value chain to mark the tenth anniversary of the Food Chain Partnership business model.

Taking place at this year's Fruit Logistica, the key focus was the exchange of views on consumer demands, perfect quality and how to keep consistency of food supply for the future.

As 2015 is also the year that marks the decade-long Food Chain Partnership, Bayer CropScience invited its partners and honoured guests to celebrate ten years of successful projects with a birthday reception.

"Our Food Chain Partnership initiative has become an important and indispensable link between growers, traders, processors and retailers during the last ten years when it comes to improving sustainable practices for farmers and suppliers worldwide", said Bayer CropScience CEO Liam Condon. "Given the strong positive feedback we have received from our customers, we intend to further expand this initiative over the coming years."

"What started 10 years ago mainly as reaction to public concerns about food safety - especially residues - has grown into something much bigger," Silke Friebe, head of food chain management at Bayer CropScience, added. "It has become a concept of strong collaboration and partnership between Bayer CropScience and the food value chain, to work together towards highly important common goals: sustainable agriculture, food safety and food security."

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