Eva so good

The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Eva so good

The Austrian apple brand will ride into Berlin off the back of an excellent production season

Eva so good

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Leading up to the 2016 edition of Fruit Logistica in Berlin, Eva Apples, the famous brand belonging to Austrian apple export association Eva Handels, has reported near-perfect conditions for the production of its fruit – meaning the produce on show in Berlin will be as welcoming as the group’s stand itself.

“The key facts of this year’s crop are that we have had the finest weather conditions from blossoming right through to the harvest,” explains Heinrich Juritsch, chief executive of Eva Handels. “There is perfect flavour due to the balanced sugar ratio, plus shiny, fully coloured skin; Galas are optimally sized and intensely red, while our Goldens boast high sugar levels for an impressive flavour, plus both greenish and yellower colourings to meet every customer’s need. Volume-wise, there are moderate increases in quantities of Gala and Golden Delicious to meet demands for availability.”

As always, Eva says it will welcome visitors to its stand with a relaxing atmosphere and a greeting from its Styrian ladies, who will be on hand to help visitors cope with the exhausting efforts of the trade show.

“When Eva – Apples from Austria presents its products at Fruit Logistica 2016, the persuasive characteristics of its products will take centre stage,” says Juritsch. “As a benchmark for high-quality apples, Eva will show how its fruit helps consumers stay ‘on-the-go’ with their emotional and physical impact. Eva apples are beautiful on the outside and fresh and juicy on the inside with a unique taste, so they deliver an unforgettable eating experience.”

This eating experience, combined with the reliability of the company, year-round availability and its logistics, is what keeps people coming back to Eva, according to Juritsch, who also highlights the qualities of the producers.

“Eva apple farmers stand out on the international market because of their sustainable production techniques and love for the product,” he adds. “They continuously refine their daily work to produce the best available apples under the brands Eva – Apples from Austria and Eva Prime.

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