The international marketing magazine for fresh produce buyers in Europe
Carl Collen


Global food challenges "underestimated"

Study shows Only 4 per cent of consumers correctly estimate world food production must increase 60 per cent by 2050

Global food challenges "underestimated"

Related Articles

A new study carried out by YouGov and publicised by the European Crop Protection Association (ECPA) has found what it has described as "significant levels of misunderstanding" about the realities of food production in the future.

According to the group's research, only 4 per cent of adults surveyed in Europe correctly estimated that world food production must increase by 60 per cent by 2050 to feed a growing population.

Results of the survey suggested that European adults (UK, Germany, Spain, Poland) underestimated the potential severity of the world’s food supply problem and the link between productivity and prices.

Respondents also underestimated the role that pesticides could play in supplying affordable food to the consumers. In fact only 31 per cent of adults surveyed think that farmers’ inability to protect their crops against diseases and crop infestation is a factor directly linked to increasing the cost of the world’s food supply.

“If farmers cannot protect their crops, cost will inevitably increase,” Graeme Taylor, spokesperson for the pesticides industry said at an event held in Brussels on the future of European farming where the survey results were released.

“Consumers expect - and deserve – to have access to safe and affordable food of good quality," he continued. "To continue to be able to produce sufficient quantities of quality crops requires sustainable use of pesticides. This research shows however that consumers do not appreciate the magnitude of what is at stake if farmers don’t have access to innovative solutions like pesticides to protect their crops.”

Many country-level results also revealed misperceptions. In Poland nearly one-third (30 per cent) of adults misunderstand the purpose of pesticides, disagreeing with the fact that they are designed to protect plants from damaging influences including harmful bugs, invasive weeds, parasites and fungi.

When asked what percentage of global crop yields they think are currently lost to plant pests and diseases each year, only 12 per cent of respondents in the UK correctly identify the correct figure, which is 40 per cent.

ECPA is therefore launching an initiative aimed at engaging society in a conversation about the role pesticides play in food production and addressing the negative preconceptions that exist.

comments powered by Disqus

Keep informed...