Marlene launches Christmas gift

The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Marlene launches Christmas gift

Italian group releases Christmas multipack including seven apple varieties

Marlene launches Christmas gift

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Marlene has introduced a special gift for its customers at Christmas, a multi-variety festive apple pack highlighting the quality and breadth of VOG apples.

According to Marlene, the apples are selected and added by hand. with the pack printed with information and illustrations that help consumers identify the apples by name, colour and key characteristics such as sweetness, juiciness, acidity and crunch.

The special multipack is available for customers from ten European and North African countries including Italy, Spain, Belgium, the Netherlands, Cyprus, Malta, Sweden, Lebanon, Libya and the UK.

VOG has created two versions of the pack. The first contains six Marlene varieties plus a Kanzi, while the second is made up of Marlene apples entirely, with one of each blue sticker variety: Golden Delicious, Granny Smith, Royal Gala, Red Delicious, Fuji, Braeburn and Stayman.

Consumers will find that the multipack is already in gift format, and once all the apples have been eaten the packaging is designed to be reused for storage 

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