Costa takes reins of African Blue

The international marketing magazine for fresh produce buyers in Europe
Luisa Cheshire

BY LUISA CHESHIRE

Costa takes reins of African Blue

Australia's Costa is to become majority owner of Moroccan blueberry venture African Blue SA with a 90 per cent stake in the company

Costa takes reins of African Blue

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Two of the founding shareholders in African Blue SA, Gailes Holdings Ltd (21 per cent) and Bennani Abdellatif (20 per cent), have agreed to sell their shares to Costa.

Total Worldfresh (a subsidiary of the UK listed fresh produce company, Total Produce LLC) retains a 10 per cent interest.

Commenting on the deal, Harry Debney, Costa Group CEO, said: “We are very pleased to have reached agreement with our joint venture partners to acquire their interests in African Blue and become the majority owner.

“I want to acknowledge the important role our partners have played in contributing to the establishment of our blueberry plantings in Morocco and making the African-Blue-brand one that is recognised for its quality, particularly in the UK and European markets.”

African Blue SA’s operations comprise five blueberry farms in Morocco, with total plantings of 253ha. A further 63ha expansion is planned for FY2018.

“Our African Blue Moroccan operations are now an integral part of not only Costa’s international segment but also our overall business,” said Debney. “The blueberry varieties that we grow in Morocco are from genetics developed by Costa originally in Australia, meaning we also control the IP. We believe this gives us a distinct competitive advantage in the UK and European markets, as we are able to deliver a premium product into those markets.”

The principal market for African Blue blueberries is the UK and Europe, with currently 40 per cent  of the product being sold into the UK and 60 per cent into Europe. The season runs from January to June, and begins up to six weeks ahead of the main blueberry growing region in Spain, providing African Blue with an earlier presence in the marketplace, Costa said.

“Year-round demand from Europe and North America is one of the key drivers of the global berry trade. We are confident that we can continue to grow our share in not only the UK blueberry market, but also through continental Europe," said Debney.

Avi Weizman, African Blue general manager since its inception, will continue in this role as a member of Costa’s international team.

Costa is Australia’s leading horticultural company and operates principally in five core categories: berries, mushrooms, citrus, glasshouse tomatoes and avocados.

Operations include more than 3,500 planted hectares of farmland, 30ha of glasshouse and seven mushroom growing facilities across Australia. In addition to its  Moroccan blueberry operations, Costa has two berry farms in China.

 

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