Nunhems has released a special white paper for snacking cucumbers analysing global trends and potential opportunities in the market.
The paper, entitled ‘From Customer Trends to Market Opportunities – How Short Cucumbers are Conquering the World’, highlights how the consumer market is being drive by convenience, taste and health, and outlines how these changes can benefit the cucumber industry.
Questions such as where short cucumbers come from, how they are rooted in various cultures and what the key drivers of growth in Europe and North America are, are all addressed in the paper.
'Today’s consumer food market is more flexible than ever before,' the group explained. 'Decision making on how, when, why and which kind of food to buy has changed – driven by convenience, individualisation, local 4 local, healthiness and digitalisation amongst others.
'Those changing consumer habits might become a challenge for the industry, but offer a lot of opportunities at the same time. In this second edition in a series of white papers, vegetable seed specialist Nunhems will step into market drivers and show how to translate them into business opportunities for cucumbers.'
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