Dutch grower-supplier ABB Growers has reorganised its sales and sourcing operation as it bids to continue recent expansion in its key products blueberries and asparagus.
The company confirmed this week that it had appointed a new sales manager, Jeroen Knoops, who will strengthen the company’s sales team for both categories.
“Jeroen has gained knowledge and experience in horticulture and grew up in a mixed agricultural company,” a spokesperson for the group commented.
Meanwhile, the company also revealed that Anneloes Engels had left the sales team and will now focus mainly on blueberry sourcing.
Like many companies involved in supplying berries to customers in northern Europe, ABB Growers has seen demand for blueberries in particular increase dramatically over recent years, prompting it to develop its production and sourcing activities accordingly.
In March, at the Global Berry Congress, its chief executive and sales director Fred Douven confirmed the company had established a new blueberry production subsidiary in Serbia.
The project involves the creation of ABB Growers Serbia in collaboration with a number of local producers.