Mercadona opens first store outside Iberian Peninsula

Mercadona has invested €7.6m in the opening of it first supermarket in continental Africa. The store, in the Spanish enclave of Ceuta in north Africa, is the first of two planned by the supermarket in the autonomous city.

The new supermarket has a floor area of 2,062m² and will employ 128 people. According to Mercadona, it meets the New Efficient Store Model that it is rolling out across its store network.

“The new store incorporates innovations across all sections which benefit customers, workers, suppliers and society,” Mercadona said.
Novelties include the retailer’s freshly squeezed orange juicing machine, which has become a common feature in its stores throughout Spain.