The international marketing magazine for fresh produce buyers in Europe
Carl Collen


Thursday 20th September 2018, 16:26 London

Pink Lady set for "great harvest"

Representative group APLE predicts 9 per cent increase in volumes this season

Pink Lady set for "great harvest"

Related Articles

Europe is anticipating a bumper apple crop during the upcoming season, and Pink Lady is no exception.

With the bloc set for a 12.6m tonne apple crop this year, up 36 per cent, The Pink Lady Europe Association (APLE) has predicted that production of its brand will also climb - up 9 per cent to 195,000 tonnes.

"This season’s objectives are clear: To capitalise on the season’s results, to consolidate them through trade marketing initiatives, and to optimise communication campaigns with a conquest strategy that involves being committed to developing our reputation in preparation for the 275, 000 tonnes predicted for 2025," the group noted in a statement.

According to APLE, strategic developments so far this season have included increased multi-referencing, offering innovative trade marketing operations in line with the brand's responsible commitments, and customising its offer to blend into the local landscape and gain consumer loyalty with new tools.

comments powered by Disqus

Keep informed...