The international marketing magazine for fresh produce buyers in Europe
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Trucco imports first red kiwifruit from Italy

Company looking to offer consumers a more innovative and diverse selection of produce

Trucco imports first red kiwifruit from Italy

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New York-based importer Trucco has expanded its kiwifruit offer after taking delivery of its first ever container of Italian-grown red kiwifruit last month.

“This is a first for the company that has spent the last 20 years becoming one of the largest distributors of kiwifruit in the US with its green, gold, and organic varieties,” the company said. “Trucco now has an opportunity to provide consumers with a more diverse selection of kiwifruit.” 

The red kiwifruit will initially be available in limited quantities as the company looks to gauge consumer reaction before evaluating future distribution.

Growers in Italy have been working for years to develop the new red variety as they seek unique ways to fulfil the growing demand within the kiwifruit category. The recent success of the gold varieties, in the US and globally, has pushed the industry to look at kiwifruit in a different way.

“Changing consumer trends has brought kiwifruit mainstream and will open opportunities for this unusual coloured fruit to succeed,” Trucco said. “Growers can spend more of their resources investing in improving the quality of unique products, knowing consumers will respond positively.”

From the outside, a red kiwifruit appears similarly to the gold variety with its smooth skin, while the inside reveals a vibrant red core.

“When it comes to flavour, the red kiwifruit stands on its own with a robust berry splash in addition to the usual sweet kiwi taste. The red variety is an exciting tropical addition to the kiwifruit category,” the company said. 

“Trucco always strives to be an industry leader in innovation. Being at the forefront of new opportunities, such as the red kiwifruit, is a priority for the company. Especially given its dedication to kiwifruit.

“With its modern distribution capabilities, Trucco is the right company to push this red treat into the spotlight, where it can compete for space on retail shelves. While still in the early stages Trucco is excited for the possibilities the new variety brings.”

 

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