The international marketing magazine for fresh produce buyers in Europe
Gerry Kelman

BY GERRY KELMAN

Monday 8th February 2021, 15:40 London

Israeli firms focus on breeding

Israeli tomato exports have fallen sharply since the early 2000s, but the country’s role in breeding new varieties continues to grow

Israeli firms focus on breeding

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Israel produces just over 200,000 tonnes of fresh tomatoes per year. Consumption per capita remains high, at around 20kg per year for standard varieties and 3kg per year for cherry tomato varieties, which make up 20 per cent of production.

Exports, however, which were close to 20,000 tonnes in the early 2000s, have plummeted in recent years. In 2013, Israel exported 7,000 tonnes of standard tomatoes and 6,000 tonnes of cherry tomatoes; in 2017, exports had fallen to 1,500 tonnes of standard tomatoes and 700 tonnes of cherry tomatoes.

Two-thirds of these exports go to the EU, mainly the Netherlands and Germany, as well as to the UK, while the rest is sent to Russia and Slovenia.

Various factors have contributed to the significant decline in exports, including the high costs of labour and irrigation in Israel, both of which are crucial for tomato production.

Israel also lies further away from target markets in northwestern Europe than its main competitors, including Spain, Morocco and Italy, meaning higher shipping costs.

Despite the decline in exports, Israel has become a hotbed for tomato breeding. Hebrew University and the Volcani Institute, the institutions that produced the leading tomato varieties from the late 1950s, are still active, usually in conjunction with the leading seed companies. 

Tomatech has become a world leader in varietal development and is presently advertising resistance to ToBRFV, as is another Israeli company, PhiloSeed.

Hazera, now part of Nickersons Zwaan within the Limagrain Group, continues to produce new varieties, while a new name in the tomato field is Breedx, the seedless pepper company, which focuses on specialty cherry tomato varieties.

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