The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Tuesday 1st June 2021, 10:00 London

Mangoes get Apeel protection

Nature’s Pride and Apeel expand their range with mangoes that "last two times longer"

Mangoes get Apeel protection

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Apeel and Nature’s Pride have today (1 June) introduced Apeel-protected mangoes, that the groups have said last two times longer than non-Apeel treated fruit.

The move follows the success of Apeel-protected avocados, which are "driving a 50 per cent reduction in food waste on average for food retailers".

By treating mangoes with plant-based protection, the organisations said that they were taking the next step in fighting food waste and increasing the sustainability of fresh food.

Salling Group in Denmark is the first partner to include Apeel mangoes in its range, in addition to Apeel avocados.

The process
 
Apeel's layer of plant-based protection keeps moisture in the fruit longer and slows oxygen entering the fruit. This slows down the rate at which produce spoils, which maintains freshness and quality for longer.

Ready-to-eat mangoes protected by Apeel maintain ideal skin appearance and texture for longer on store shelves and the kitchen table.

This means that retailers have more opportunities to display and sell the fruit, and consumers can purchase with confidence that they will have the time to enjoy it at optimal quality.
 
Nature's Pride and Apeel have formed a deep partnership to deliver new innovations to market thanks to their shared mission to create a more sustainable food system, while delivering an optimal end consumer experience.

Apeel’s plant-based protection is integrated into the packing process at Nature’s Pride, and the Apeel team is constantly present to ensure quality and performance.

According to Apeel, data is registered and processed to enable further process optimisation with the aim of better serving retail customers.

Fighting food waste together
 
“Thanks to all the insights we gained with Apeel avocados, we could apply the Apeel process to mangoes fast," said Adriëlle Dankier, CCO of Nature’s Pride. "Expanding the range will allow more retail customers and growers to experience the benefits of Apeel.

"At Nature’s Pride, we believe in the power of cooperation and connection," Dankier noted. "Apeel is the perfect example of how we can generate more impact to fight food waste together."

"Mango production is widely distributed around the world and particularly concentrated in emerging markets where the fruit is produced by small farmers who find economic opportunity by sending their produce to consumers abroad,” said James Rogers, founder and CEO of Apeel. “Since our early work with the Gates Foundation, I have held the belief that if you solve the perishability of mangoes, it’s possible to solve world hunger.

"Almost ten years since our first field trials with small farmers in Kenya, I’m ecstatic to be introducing Apeel mangoes to the market for the first time through our partnership with Nature’s Pride," he added. "Apeel mangoes will significantly reduce waste throughout the supply chain which strengthens the link between small farmers and developed economies so that we can feed more people and take care of our planet at the same time.”

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