The international marketing magazine for fresh produce buyers in Europe
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Tuesday 15th June 2021, 09:26 London

Jupiter Group and Babybel launch snack pack

Featuring cheese, apples and grapes, the new packs provide a healthy grab-and-go option for busy consumers

Jupiter Group and Babybel launch snack pack

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Jupiter Group has teamed up with Babybel, the UK’s number one snacking cheese brand, to launch Babybel Light Cheese, Apple & Grapes snack pack.

It comes in response to a surge in demand from consumers looking for healthier snacks or lunchbox options.

The 75g pack launched in food-to-go fixtures of Tesco stores nationwide, where it is sold as a standalone item or as part of Tesco’s popular meal deal. It is now available to retailers nationwide in convenient shelf-ready packaging cases of eight pieces.

With Babybel already a household brand loved for its fun portion-controlled formats, Babybel Light Cheese, Apple & Grapes adheres to Public Health England’s recommended 100 calorie cap for snacks, weighing in at 73 calories per pack, and is also rich in protein and source of calcium.

“This makes it the perfect grab-and-go snacking option for adults and kids alike, as busy lives resume but health remains firmly on the agenda,” Jupiter said.

Also suitable for vegetarians and naturally lactose free, whilst being free from added colours, flavours and preservatives, the snack pack features Babybel Light Cheese, a natural reduced fat cheese made with 175ml of pasteurized milk and half the fat of Babybel Original.

Jennie Dettmer, marketing development manager at Bel, said, “We are excited that Jupiter were keen to work with Babybel to bring Babybel Light Cheese, Apple & Grapes to the market. This launch is set to drive incremental sales by catering to consumers’ interest in healthy snacks.

“At 73 calories and a refreshingly natural new choice in Food to Go, it makes for a great complementary snack to a sandwich or salad or a perfect little stand-alone option.

“Further bolstering Babybel’s popularity and building on the brand’s established reputation as a natural portion-controlled snack, the new real cheese and prepared fresh fruit pack is ideal for snacks and lunches at work or school.”

Jupiter CEO, Mark Tweddle commented: “We’re really pleased to add value into the market with this new healthy food-to-go option.

“Combining great tasting Babybel Light with our crisp and crunchy apples and great tasting grapes is sure to be a firm favourite for consumers when reaching for a nutritious snack. It’s exciting for Jupiter Group to be in partnership with the renowned and iconic, red wax sealed cheese snack.”

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